“Chalk” represents the early stages of creativity, much like childhood, where art is about exploration without concern for permanence or precision. Chalk, forgiving and non-staining, symbolizes this free-spirited experimentation. As artists mature, they move to
“Pencils” – tools for more detailed, technique-focused work, embodying the refinement and skill development in older children and adults. Our name reflects our commitment to nurturing every stage of the artistic journey, from free exploration to skilled expression.









